2019 marked an important year for Cafe2U. Not only were we officially recognised as the UK’s number one mobile coffee franchise, we were also listed in the country’s top 20 franchises overall. However, 2020 is set to take things to a whole new level.
Firstly, we will be investing heavily in our green credentials, building on the ongoing research into recyclable cups and our recent trial of moving from diesel to battery power. We are determined to lead the way in the field and with 2020 set to feature our third annual ‘Green Coffee Week’, it will be a key focus for us in the year ahead.
Secondly, we are excited to be launching our customer app. This investment is directly for the benefit of our franchisees, allowing them to engage with their customers like never before. The app will alert customers to where they are and notify them when they are arriving, feature a digital loyalty card and also allow customers to see the latest offers and drinks available. Delivering this state-of-the-art technology is just one part of the tools we develop to make our franchisees’ businesses so successful.
In 2020, we will also be rolling out a brand refresh for Cafe2U, taking the look and feel of everything, from website to cups to uniforms, to the next level. We have worked with a team of design experts to ensure our brand represents where we are as business in 2020, leading the way in both the coffee industry and franchising as a whole.
Our mobile coffee shops will continue to serve award-winning coffee to their customers, supported by our market-leading customer service throughout 2020. With our developments and dedication to push Cafe2U forward as a business, we will offer franchisees support like never before. 2020 is set to be a landmark year for the business which will be 15 years old - but we won’t just stand still - the best is yet to come.