To become successful, businesses need to be viewed as trustworthy in the eyes of their customers. Here's how we strengthen trust with our clientele and why this is important for prospective new franchisees.
At Cafe2U, we're known worldwide for our top-tier coffee, with part of our charm lying in the stories about the ways in which our coffee beans travel from farms all over the globe to cups all over the UK.
It's no exaggeration to say their journeys help make our coffee stand out.
Traceability is integral to this - and our - process. We track our coffee from the small, independent farms we source it from, all the way to our UK-based roastery. And, because we always prioritise quality over quantity and only work with farmers who do the same, great care is taken to treat each and every bean with the respect it deserves.
At our roastery, the beans are gently hand-roasted to give them a unique flavour profile, before they're distributed to our mobile baristas, who turn them into the delicious drinks our customers know and love.
Although it's the manner in which our coffee is grown, prepared and served that sets it apart from our competitors', the beans' stories play an important role in strengthening our position as the UK's premier mobile coffee franchise too. Here's how…
The importance of a story.
Informing our customers about where their coffee has come from and the passion involved in its production allows them to appreciate it all the more, while understanding the journey of our coffee shows our commitment to serving only the best.
It also helps to build a bond between our customers and us and reinforces our position in the coffee industry - two things that should be music to the ears of potential franchisees!
Ethical and sustainable sourcing.
Today, issues like climate change and ethical sourcing are at the forefront of most people's minds. As a result, our customers love hearing that their coffee has been responsibly sourced and that we're a socially responsible company that ensures our farmers are paid a fair wage.
All our business practices are as eco-friendly as possible too. For example, in recent years, we've switched to using only electric vehicles, reduced the number of disposable paper cups we use and begun working with a new, sustainable sandwich supplier. All these steps reflect our commitment to environmental and ethical responsibilities, while also increasing our appeal to customers.
A guarantee of quality.
At Cafe2U, we want our brand to be synonymous with authenticity, transparency and quality. That's why our mobile cafés don’t use low-grade coffee beans, they use grade 1 and 2 beans that are 100% traceable - and nothing else.
Because we're proud of this fact, we make sure our customers know about it too, giving them yet another reason to remain loyal to the Cafe2U brand, while also giving potential franchisees another compelling reason to join our company today!
Could a Cafe2U franchise be right for you?
Investing in a Cafe2U franchise means joining a respected brand with a compelling backstory and a guarantee of top quality products - three things that are as appealing to our customers as they are to those thinking of becoming our newest franchisee.
If you're interested in investing in a Cafe2U franchise, click here for more information.
