Well over half a million people in the UK work in the franchising industry - circa 620,000 - and, in 2023, an astonishing 97% of franchisees turned a profit. Consequently, the number of people employed in the industry is expected to swell even further over the coming months.
If you're considering starting your own Cafe2U franchise, it's important to remember that there's a lot more to becoming successful than just identifying an opportunity you like the look of and handing over your money. Here are a few things to consider before you take the plunge.
Be passionate about your business.
This may seem obvious but if you're not really interested in the coffee industry, walk away. Not only will your customers and clients quickly pick up on your lack of enthusiasm, resulting in reputational damage to your business, but you're also more likely to lose interest in it in the long-term, which could conceivably end up costing you a lot of money.
On the flip side, if you're truly interested in Cafe2U, your energy and passion for it will naturally come through, resulting in you offering better service to your customers.
While the predicted earnings and the work/life balance on offer are important factors to take into account, if they're the only things that interest you, it's time to think again.
Customer service is vital.
When you launch your own franchise, you ideally want it to gain a good reputation, fast. However, in the age of social media and online reviews, poor feedback from customers can quickly break a business, so you need to remain friendly, knowledgeable and professional at all times.
If you can achieve this, not only will your customers keep coming back, improving your customer retention rates, it will also increase the chances of them singing your praises to their friends and colleagues. There's nothing better than free publicity, especially when it's positive!
Marketing and advertising are important too!
Speaking of publicity, you'll need to spread the word about your new franchise before it launches - to build interest - and once it has launched, to ensure people know that you're there and what you have to offer.
Establishing a social media presence on Facebook, Twitter and Instagram is a must, and putting up posters, making and delivering flyers and advertising in local newspapers are all effective ways of promoting your franchise too.
Cafe2U franchises are available.
Not only are they available, they're one of the best franchise options for 2024! In addition to a Mercedes-Benz Vito premium van and an exclusive area in which to operate, all our new franchisees receive all the training and equipment necessary to get their businesses off the ground. We also supply them with all the ongoing support and marketing advice they need too.
If you're interested in investing in a Cafe2U franchise, we can assist in arranging finance for you and your personal investment can be as little as £15,000. For more information, click here.
